Welcome to
Everform
by Natasha Martin
Where I'm ever-evolving and always forming digital experiences through user experience and storytelling
Welcome to
My selected projects
I’m drawn to design that makes people curious. I like finding ways to make ideas more engaging, whether through interaction, storytelling, or visual design.
Building a Brand & an AR Escape Room
Brand & Game Design
We built both a brand and its first product: JAN Scape, a creative studio exploring interactive AR, and The Aviary, an escape room that focuses on immersive storytelling and environmental design, capturing the idea of “escaping the drawing.”
Building a Brand & an AR Escape Room
Brand & Game Design
We built both a brand and its first product: JAN Scape, a creative studio exploring interactive AR, and The Aviary, an escape room that focuses on immersive storytelling and environmental design, capturing the idea of “escaping the drawing.”
Building a Brand & an AR Escape Room
Brand & Game Design
We built both a brand and its first product: JAN Scape, a creative studio exploring interactive AR, and The Aviary, an escape room that focuses on immersive storytelling and environmental design, capturing the idea of “escaping the drawing.”
Interactive Map for Partners In Health
NGO & Global Health
An interactive map showcasing PIH's work in 11 global locations, balancing storytelling with a user-friendly interface that was practical for the organization to implement. The best part? We inspired PIHC to feature one on their site!
Interactive Map for Partners In Health
NGO & Global Health
An interactive map showcasing PIH's work in 11 global locations, balancing storytelling with a user-friendly interface that was practical for the organization to implement. The best part? We inspired PIHC to feature one on their site!
Interactive Map for Partners In Health
NGO & Global Health
An interactive map showcasing PIH's work in 11 global locations, balancing storytelling with a user-friendly interface that was practical for the organization to implement. The best part? We inspired PIHC to feature one on their site!
World Wildlife Fund: Rhino Extinction Video
NGO & Conservation Awareness
A concept video about Black Rhino Extinction that combines voice narration and After Effects animations. The project visualizes population decline and recovery, blending data-driven storytelling with emotional impact to raise awareness.
World Wildlife Fund: Rhino Extinction Video
NGO & Conservation Awareness
A concept video about Black Rhino Extinction that combines voice narration and After Effects animations. The project visualizes population decline and recovery, blending data-driven storytelling with emotional impact to raise awareness.
World Wildlife Fund: Rhino Extinction Video
NGO & Conservation Awareness
A concept video about Black Rhino Extinction that combines voice narration and After Effects animations. The project visualizes population decline and recovery, blending data-driven storytelling with emotional impact to raise awareness.
VIVA Vaquita Awareness Website
NGO & Conservation Awareness
Developed an educational website focused on the critically endangered vaquita. The project combines research, narrative structure, and animated elements to raise awareness. Emphasis was on clear communication and visual flow.
VIVA Vaquita Awareness Website
NGO & Conservation Awareness
Developed an educational website focused on the critically endangered vaquita. The project combines research, narrative structure, and animated elements to raise awareness. Emphasis was on clear communication and visual flow.
VIVA Vaquita Awareness Website
NGO & Conservation Awareness
Developed an educational website focused on the critically endangered vaquita. The project combines research, narrative structure, and animated elements to raise awareness. Emphasis was on clear communication and visual flow.
Sephora x Fenty Beauty Pop-Up Event
Pop-Up Events & Retail
Focused on creating a functional yet immersive experience. The space was fully modeled in SketchUp and refined in Photoshop, emphasizing clear brand identity, intentional layout, and an environment built to encourage interaction.
Sephora x Fenty Beauty Pop-Up Event
Pop-Up Events & Retail
Focused on creating a functional yet immersive experience. The space was fully modeled in SketchUp and refined in Photoshop, emphasizing clear brand identity, intentional layout, and an environment built to encourage interaction.
Sephora x Fenty Beauty Pop-Up Event
Pop-Up Events & Retail
Focused on creating a functional yet immersive experience. The space was fully modeled in SketchUp and refined in Photoshop, emphasizing clear brand identity, intentional layout, and an environment built to encourage interaction.
My work values
My design practice is grounded in responsibility, clarity, participation, and purposeful iteration.
Design with Responsibility
Design influences behaviour and perception. I consider the consequences of my decisions and avoid creating experiences that mislead, exploit, or cause unnecessary harm.
Design with Responsibility
Design influences behaviour and perception. I consider the consequences of my decisions and avoid creating experiences that mislead, exploit, or cause unnecessary harm.
Design with Responsibility
Design influences behaviour and perception. I consider the consequences of my decisions and avoid creating experiences that mislead, exploit, or cause unnecessary harm.
Lead Through Clarity
Good design leadership is about creating direction, not just making decisions. I help teams and clients navigate ambiguity, challenge assumptions, and make thoughtful decisions grounded in both user needs and project goals.
Lead Through Clarity
Good design leadership is about creating direction, not just making decisions. I help teams and clients navigate ambiguity, challenge assumptions, and make thoughtful decisions grounded in both user needs and project goals.
Lead Through Clarity
Good design leadership is about creating direction, not just making decisions. I help teams and clients navigate ambiguity, challenge assumptions, and make thoughtful decisions grounded in both user needs and project goals.
Design for Participation
Accessibility is fundamental to meaningful design. I aim to create experiences that work for people with different abilities, circumstances, and levels of access, not just the assumed “typical” user.
Design for Participation
Accessibility is fundamental to meaningful design. I aim to create experiences that work for people with different abilities, circumstances, and levels of access, not just the assumed “typical” user.
Design for Participation
Accessibility is fundamental to meaningful design. I aim to create experiences that work for people with different abilities, circumstances, and levels of access, not just the assumed “typical” user.
Ever-evolving & Ever-forming
Design is never truly finished. It evolves through an ongoing process of learning, shaping, and reshaping. Through research, feedback, and experimenting, I evolve experiences to better serve the people who use them.
Ever-evolving & Ever-forming
Design is never truly finished. It evolves through an ongoing process of learning, shaping, and reshaping. Through research, feedback, and experimenting, I evolve experiences to better serve the people who use them.
About me
I design interactive digital experiences where storytelling, interaction, and visual design come together. I’m drawn to projects that invite people to explore, play, and connect, especially across conservation, gaming, and immersive experiences.
Tools
Skills
UX & UI Designer
Digital Storyteller
Interactive Designer
Prototype Developer
Front-End Developer
Game Designer
AR Experience Designer
Motion Designer
What it's like to work with me
Annia Pavli
Contributed to PIH
"Working with Natasha was a very positive experience. She kept our team organized and on track as we moved from research to design, prototyping, and the final presentation, while still giving everyone space to contribute their ideas."
Chloe Chu
Contributed to PIH
"Natasha was a reliable, communicative, and detail-oriented project manager who helped us turn feedback into meaningful design decisions. I genuinely learned a lot from her and would gladly work with her again."
Jorge Cruz
Contributed to "The Aviary"
"Natasha was proactive, always exploring ways to improve the user experience while considering what was feasible within our timeline. The final prototype is a strong example of her skills as both a designer and developer.
Emma Smith
Contributed to PIH
"As our project manager, Natasha delegated tasks clearly and made sure we were all on the same page. She is communicative, approachable, and supportive, which makes her a great teammate to work with."
Michael Shour
President of Runtime Enterprises Inc.
"I've worked with Natasha on logo design. Her work was thoughtful and timely, and her process was consultative. I enjoyed working with her and would recommend her."
Ilham Farah
Contributed to Sephora Pop-Up
"Natasha is a natural-born leader with the ability to quickly digest new information, manage time effectively, and consistently deliver results. If you want someone who can lead a project while bringing out the best in the people around her, Natasha is your girl!"
Annia Pavli
Contributed to PIH
"Working with Natasha was a very positive experience. She kept our team organized and on track as we moved from research to design, prototyping, and the final presentation, while still giving everyone space to contribute their ideas."
Chloe Chu
Contributed to PIH
"Natasha was a reliable, communicative, and detail-oriented project manager who helped us turn feedback into meaningful design decisions. I genuinely learned a lot from her and would gladly work with her again."
Jorge Cruz
Contributed to "The Aviary"
"Natasha was proactive, always exploring ways to improve the user experience while considering what was feasible within our timeline. The final prototype is a strong example of her skills as both a designer and developer.
Emma Smith
Contributed to PIH
"As our project manager, Natasha delegated tasks clearly and made sure we were all on the same page. She is communicative, approachable, and supportive, which makes her a great teammate to work with."
Michael Shour
President of Runtime Enterprises Inc.
"I've worked with Natasha on logo design. Her work was thoughtful and timely, and her process was consultative. I enjoyed working with her and would recommend her."
Ilham Farah
Contributed to Sephora Pop-Up
"Natasha is a natural-born leader with the ability to quickly digest new information, manage time effectively, and consistently deliver results. If you want someone who can lead a project while bringing out the best in the people around her, Natasha is your girl!"
Annia Pavli
Contributed to PIH
"Working with Natasha was a very positive experience. She kept our team organized and on track as we moved from research to design, prototyping, and the final presentation, while still giving everyone space to contribute their ideas."
Chloe Chu
Contributed to PIH
"Natasha was a reliable, communicative, and detail-oriented project manager who helped us turn feedback into meaningful design decisions. I genuinely learned a lot from her and would gladly work with her again."
Jorge Cruz
Contributed to "The Aviary"
"Natasha was proactive, always exploring ways to improve the user experience while considering what was feasible within our timeline. The final prototype is a strong example of her skills as both a designer and developer.
Emma Smith
Contributed to PIH
"As our project manager, Natasha delegated tasks clearly and made sure we were all on the same page. She is communicative, approachable, and supportive, which makes her a great teammate to work with."
Michael Shour
President of Runtime Enterprises Inc.
"I've worked with Natasha on logo design. Her work was thoughtful and timely, and her process was consultative. I enjoyed working with her and would recommend her."
Ilham Farah
Contributed to Sephora Pop-Up
"Natasha is a natural-born leader with the ability to quickly digest new information, manage time effectively, and consistently deliver results. If you want someone who can lead a project while bringing out the best in the people around her, Natasha is your girl!"