Sephora x Fenty Beauty Pop-Up Event
Focused on creating a functional yet immersive experience. The space was fully modeled in SketchUp and refined in Photoshop, emphasizing clear brand identity, intentional layout, and an environment built to encourage interaction.
Client:
Concept for Sephora x Fenty Beauty
Category:
Pop-Up Events & Retail
My Role:
Interaction Designer & Sketchup Artist
Before Designing: Research & Diagrams
The challenge was to design a temporary installation concept that would embody Sephora and Fenty's brand identity while creating an engaging, interactive experience that encouraged product trial, social sharing, and emotional connection with the audience.
We began by conducting in-depth research into Sephora and Fenty Beauty's visual identity, including its logo, typeface, and color palette, as well as analyzing industry precedents in pop-up shops. We also studied the role of pop-ups in brand marketing, particularly for beauty and lifestyle products targeting 18-24-year-olds. This research informed our design goals: the experience needed to feel immersive, fun, and highly "Instagrammable," while remaining clear, acessible, and purposeful.
From there, we developed multiple planning tools to map the experience. A bubble diagram identified the relationships between interactive elements; a floor plan established the spatial layout; and a flow plan visualized how visitors would move through the space. These tools ensured that the pop-up encouraged exploration which supported both product discovery and brand storytelling.
Building The Product: Our Pop-Up Concept
The final concept emphasized playful interactivity and immersive brand touchpoints. Upon entering, guests would receive a branded coin, which could be used in a custom round vending machine inspired by classic gumball dispensers. In exchange, they received a mini Fenty Beauty Gloss Bomb. Adjacent seating with mirrors created an immediate trial zone, allowing visitors to apply the product in a casual, welcoming setting.
To extend the experience beyond sampling, we designed a photo mural anchored by two oversizes glosses within a hexagonal frame, directly inspired by the product's signature packaging. A central cutout invites visitors to stand inside or pose around, generating shareable social media content aligned with Sephora and Fenty's visual language. Together, these elements created a seamless flow of discovery, trial, and storytelling.
Final Work: The Renderings
The entire pop-up was modeled in SketchUp, complete with all elements and architectural details. To bring the concept closer to reality, we rendered the space in Photoshop and composited it into an outdoor setting. Shading, lighting, and sihouettes of people were added to visualize the atmosphere and demonstrate how the installation would be experienced in context. These prototypes allowed us to test scale, interaction, and overall ambience.
Although conceptual, the project highlights how experiential retail can be leveraged to strengthen brand-consumer relationships. For Sephora and Fenty Beauty, this pop-up design illustrates how merging sampling, social media engagement, and playful storytelling can generate excitement.
Creative Contributors
This project was a collaborative effort with Ilham. We ensured that the design not only reflected the brand's visual language but also engaged visitors in a way that encouraged exploration, trial, and social interaction.